It's impossible to overstate how important Dodson was to women's sexuality education and boosterism in those years,” Queen says. “The first woman-owned store in the US, Eve's Garden, was founded as a direct result of that NOW conference and Betty's vibe ‘evangelism’.”
Read: What We Learned From Self-Pleasure Guru Betty Dodson
Eve's Garden founder Dell Williams went to Macy's to buy a vibe and felt it was a judgmental experience, so she launched her store. Joani Blank and her Good Vibrations customers were so enamored of the wand that once, during some circa 1980 supply chain issues, she went to Japantown and bought a couple of cases to tide her/the store over.
When I met Dodson in 2015, I thought I knew my pussy – and pleasure – inside and out. I mean, I’d been in steady relationship with my beloved Magic Wand since I was 18. But a Bodysex workshop with then-octogenarian Betty Dodson, the "Mother of Masturbation" showed me I still have lots to learn. Trust me, no one invested more in female pleasure than Dodson. She told me she learned sex "by doing it, not studying it.”
And by “doing it,” the Magic Wand was Dodson’s go-to tool. Combined with Dodson’s Vaginal Barbell, the Magic Wand is the surest and fastest route to your very own solo combo orgasm.
"Becoming orgasmic (then as now) is a pretty powerful life-changer."
Dodson introduced this vibe to many people at sex parties. Queen recalls the swingin' 60s and 70s as a time when sex toys were finding a larger, and openly acknowledged, market. “As more open discussion of women's sexuality was shared within feminism, it affected the sex lives of actual women who often didn't just use the vibe for solo play, but with partners too,” she says. “A common criticism of the sexual revolution was that it was for men. But that's just one angle – many women came out, found themselves sexually through masturbation, or changed their lives in other ways. Becoming orgasmic (then as now) is a pretty powerful life-changer, and often you want to tell the world, whether at a play party or otherwise.”
Months before Dodson passed away, she was featured on the Netflix series, The goop Lab, with Gwyneth Paltrow. Her colleague, editor-in-chief of dodsonandross.com, and President of the Betty Dodson Foundation, Carlin Ross, shared a real orgasm on the show with a Magic Wand.
Read: Why is Female Masturbation STILL Taboo?
Since the Magic Wand launched in 1968, there haven’t been many obvious changes, Martin notes. The most significant change, however, was the simplification of its name. “In the early 2000s, the name Hitachi Magic Wand was changed to just ‘Magic Wand.’ This was done solely to strengthen the focus on the name Magic Wand (which is also the Registered Trademark) as we introduced new models like the Rechargeable and Plus,” says Martin. “No other changes were made, and the Magic Wand Original is still virtually identical to the one released in 1968.” Martin estimates that close to 10 million Magic Wands have been sold over the years.
Growth can be good. After years of demand, Vibratex is introducing the Magic Wand Mini. “People have been asking us for one for forever!” says Martin. People love the shape and feel of the full-size wands but wanted one for travel or discreet storage. “We took our time bringing this to market because we wanted to make sure it was able to deliver a true Magic Wand experience, the deep rumbly vibrations that we’re known for,” says Martin. “The last thing we wanted was that buzzy sensation so many people associate with smaller vibrators. So, the quality and power needed to be on par with our other products.” It took some time, but Vibratex made it happen. “We’re sure many Magic Wand users will want one as an addition to their collection. And of course - it’s so cute!” Sometimes, good things do come in small packages.