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Marital Aid

Definition - What does Marital Aid mean?

The term marital aid is used to refer to sex toys and products intended to improve or enhance lovemaking.

Kinkly explains Marital Aid

For many years, obscenity laws forbde the sale and sex toys in many US states (some states still have these laws). Terms such as "marital aids" were employed by retailers to get around these laws.

The first documented use of the phrase in print advertising is from a 1969 ad for California's Erotica Theatre and Bookstore.

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  • Life without sex might be safer but it would be unbearably dull. It is the sex instinct which makes women seem beautiful, which they are once in a blue moon, and men seem wise and brave, which they never are at all.
    - Henry Louis Mencken

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