Erotic Content Meets SexTech: Sssh.com's New Soiree Platform

The COVID-19 pandemic has not been great for people’s sex lives. A Kinsey Institute study on the impact of COVID-19 in marriages found that 24% of married people reported having less frequent sex than before the pandemic. Of course, partnered people weren’t the only ones struggling. A broader survey conducted by Justin Lehmiller found that 43% of participants reported a decline in the quality of their sex lives and that the average frequency of all sexual activity - including solo sex - declined as well.

Whoo. That sounds grim, right? There’s no doubt the pandemic presented an obstacle to sexual pleasure for many people, and for a lot of complex reasons. However, we also know that the pandemic introduced many people to new things, things they may not have tried before (or at least not reached for as much). Like sex toys. And camming. And, of course, porn.

Read: Industry Insiders Say the Sex Toy Boom Will Outlast COVID-19

This is what I was thinking about when Angie Rowntree, Founder and Director of Sssh.com, gave me a tour of the ethical indie porn platform’s latest offering called Sssh Soirée. Because, of course, the pandemic affected businesses that cater to people's sex lives too, often pushing them to innovate and upgrade their services to meet the changing needs of their target customers.

Soirée aims to create a new kind of erotic experience by combining video chat with video streaming, allowing people to connect face-to-face while watching a shared video - in this case, a sexy one - in real time.

Read: A No-Fuss Guide to Video Sex

Soiree’s aim was to tackle one of the key problems facing people during pandemic lockdowns. To Rowntree, it was more than just sex people were lacking - they were facing loneliness and lack of connection. As a pornography platform, Soirée offers plenty of hot content (more than 500 titles of it!) but the platform also allows users to watch that content remotely, with a partner. Think of it as a private joint video call combined with a porn screening. (In other words, it’s probably the best video call you’ve ever had!)

“The widespread loneliness and isolation that so many experienced during the pandemic can severely harm us on multiple levels,” Rowntree told Xbiz in September. “Initially I wasn’t thinking about sex - I wanted to help alleviate that loneliness and address the need we all have for human connection.”