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Hematolagnia is a sexual fetish where an individual is sexually aroused by or interested in the prescence of blood. The fetish includes all types of blood play including licking, drinking, and biting to draw blood.
Blood fetishes are, obviously, commonly associated with vampire fetishes. It is not exclusive to those with a vampire fetish. Hematolagnia involves arousal by the physical presence of blood on a sexual partner, any erotic play with blood, bloodletting and biting, or licking and drinking of a partner's blood. The popularity of blood play has increased along with biting fetishes with the rise in popularity of films like Twilight and television shows like Vampire Diaries.