A buckle bunny is a young and attractive female seen at rodeo events. She may work at the rodeo in a professional capacity, as a podium girl, contestant escort, or spokesmodel. The term buckle bunny may also apply to a female groupie who pursues rodeo cowboys.
The term buckle bunny refers to the large, gilded belt buckle awarded to the victor of rodeo competitions. The term was originally coined by the American media, but has since entered common usage.