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Panty play can refer to a variety of activities engaged in by someone who has a panty fetish. This can include, but is not limited to, wearing panties, sexual play over or through panties, panty sniffing or licking, masturbating into panties, looking up skirts, photographing, or otherwise directing large amounts of attention on their partners in panties.
For a panty fetishist, panties are eroticized to such a degree that simply looking at them in a store or catalog is extremely arousing. Something as simple as being asked to choose a partner's panties can be sexually gratifying.
There is a thriving online industry devoted entirely to the trade of used panties.