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A sex coach is a professional who offers guidance and education specific to sex and sexuality. The services provided by a sex coach may be very similar to that of a life coach with the focus being entirely on the client's sex life. Dr. Patti Britton, a sex educator and life coach, is credited with coining the term.
The term sex coach is still a relatively new one. The field of sex coaching is not regulated. This makes it distinct from sex therapy which is conducted by a trained therapist. Some sex coaches have backgrounds in sexual education or sexology. Sex coaches are likely to advise clients on sexual practices such as the use of toys and/or erotica.