A term coined by Beth Stephens and Annie Sprinkle, champions of the ecosex movement, an ecosexual can be defined in a number of ways. All of the ways relate to a love of and connection to the environment. An ecosexual may be one who considers the earth their lover or simply one who feels passionately about the environment and needs a term to express that when communicating with potential partners. Additionally, the term has a place in activist circles as ecosexuality may be considered an environmental activist strategy