When we look back on our sexual education, everything seems gross or insane the first time we hear about it as kids. Many of us went through phases when “French kissing” or naked ladies in magazines seemed pretty gross. I was horrified the first time one of my school chums explained fellatio to me. In fact, I don't think I honestly believed anyone would do that - until she showed me a VHS we snuck out of her mom's bedroom. Sorry, Mrs. [redacted]. The point, of course, is that as we grow, learn and mature, what used to seem insane now might seem overtly desirable.

But who actually gets to decide what is weird and what's simply different? Weird is in the eye of the beholder. It always has been. One person's weird is another person's much anticipated Friday night. Which brings us to an interesting fetish I recently discovered called the blueberry fetish.

Blueberry fetish? What is that even?

This kink began with a fictional character, Violet Beauregard, who appears in Roald Dahl’s famous children’s book: "Charlie and the Chocolate Factory." Two film versions were made of it. In both, Violet samples a miraculous piece of gum that’s meant to be a three-course meal. But when she gets to dessert, the blueberry pie portion of the gum causes her to fill with juice and “blow up like a blueberry.” She's helplessly rolled to the juicing room by factory workers, and subsequently squeezed "before she explodes." Unbeknownst to the likes of Gene Wilder and Johnny Depp, a new fetish was born. Not sure of the difference between a kink and a fetish? We got you.

We can probably agree that Dahl himself would be surprised to hear that he invented a sort of sex symbol in the kink community. But he would probably have also been amused. In addition to penning such classics as "James and the Giant Peach," "Matilda," and "Fantastic Mr. Fox," Roald Dahl wrote equally wild stories for adults. These feature bawdy humor, wild takes on historical figures,= and plenty of sexual intrigue. "My Uncle Oswald," in particular, indicates a liberal attitude toward sexual shenanigans, and is a wonderful read.

So ... why do people find this kinky?

This particular preference has some crossover with other factions of the kink community. Some blueberry enthusiasts started with a preference for Big Beautiful Women (BBW). From there, it’s not a huge leap toward loving the jiggly, the squishy and the emphatically round. For some, blueberry fetishism shares crossover with fat fetishists (those for whom fatness is a necessary component of a sexual relationship, rather than an appreciation for large body types), and feederists (who get sexual gratification from feeding their partners).

Some fans of this sexual sub-genre were introduced via something called “inflation porn.” While this sounds like some kind of after-hours economics, inflation porn revolves around the idea of a person filling up with gas, liquid, or something other substance. This may be accomplished with the use of air hoses, expandable clothing, or lighting effects.

There exists a smaller part of blueberry kinkdom where it’s all about the color. Enthusiasts focus on the purplish-blue hue that defines this sexiest of berries. This might involve makeup, hair color, clothing, lighting, or even splashing a partner with specially mixed body paint. Artsy!

Perhaps most interesting is the delineation between being the blueberry and getting down with a blueberry. I'm told blueberry fans find eroticism in the inability to move one's arms and legs, in having to be rolled from place to place, or the overall helplessness of being a berry. And yes, blueberry muffin jokes abound in this community.

What don’t we know about blueberry kinksters?

It’s easy to find enthusiasts who want to clear up misconceptions about this preference. Apparently, there are many. With few exceptions, these folks sound like any other person who doesn't care to be judged for their sexual preferences.

“People think because of Willy Wonka that we like young girls. We don’t. We’re not pedophiles.”

"I have berry art on my walls, there's nothing wrong with it. It's not even all about sex. It's just beautiful. We all have a right to appreciate beauty."

“I’m sick of people saying it’s unhealthy, whether it’s BBW, BHM (big handsome men), or a big-ass blueberry. We like what we like, and are tired of being judged for it.”

“I wish haters would mind their damn business."

“We aren’t weirdos, freaks, or mental cases."

What about blueberry porn?

Blueberry porn is popular among sexy webcam channels as well as on online erotica sites. We found some on Deviant Art, YouTube, and plenty on PornHub. After talking with numerous fans of the genre, we spoke to one plus-size actress who we’ll call Azure. She began her webcam career doing vanilla work, exercising on camera and slow stripping. Over time, her fan based asked her to light the room blue, eat blueberry pie on camera, and eventually, to use an air hose and large clothing to simulate the Violet Beauregard scene from the (in)famous films.

After some hedging, since she really doesn't share in this kink, she decided to give it a try. Once word got out among blueberry enthusiasts, she saw a sharp uptick in subscribers that kept her on what she laughingly calls "the blueberry bus."

Azure feels no shame in what she does for a living, though she doesn't "exactly advertise it to family." Her work is about performance and giving her fan base what they want. “It’s not for me, it’s for paying customers. I don’t get off on my work any more than strippers or [any other] sex workers do. It’s just work.”

As a sex worker, catering to a specific fetish can be more lucrative than general vanilla fare. That's got to be all about customer loyalty. The more unusual a fetish is, the more fans are likely to pay for an actress who performs it flawlessly. Azure tells us that she could probably earn a living doing only blueberry-related content, but doesn’t want to limit her options at this time.

Internet Rules

We’ve talked about Internet Rule 34 before. It’s truer than ever today. “If something exists, there’s porn of it.” Most of us don’t doubt this when we’re thinking of fetishes for cheerleading outfits, spike heels, or cosplay. But we may be more surprised or skeptical when the fetishes turn to sploshing, masking, or the bubble-gum-fueled misadventures of the fictional Miss Violet Beauregard.

Ultimately it’s fun, informative, and fascinating to read up on what other people find erotic. Whether we share their view or not, expanding our understanding of "normal" or "natural" promises to light our path toward acceptance and inclusion.