My mornings are hectic. I'm sure every mom can relate. It's a struggle to get out the door with lunches and whatever else we all need for the day, sanity intact. I drop my husband at the train station, then my son at school before settling into a quiet corner of my favorite coffee shop to work.
These quiet hours are dedicated to answering email and fielding calls from prospective, as well as repeat, clients. This is also when I pay bills, track expenses and look at my marketing. As with any small business, marketing is key. I need to reach the right clients with the right message. Simply getting my name out there, even if effective, could actually hurt my business by chasing away clients who are looking for the more exclusive service I offer. If I have time, I also try to reach out to others in my industry during these quiet morning hours. We exchange key information on clients, any new laws and regulations that might affect us, as well as deals on supplies or other pertinent business information. Mornings are also prime hours for social media. No matter what your business is, you must embrace social media.