Pjur is a premium brand known for setting high standards in the intimate wellness industry, offering a diverse range of lubricants and personal care products that enhance pleasure and comfort. Founded in Germany in 1995, Pjur was built on the philosophy of purity, prioritizing quality and safety with each product to ensure an irritation-free experience. Notably, Pjur is recognized as the pioneer of silicone-based lubricants, expanding its product line to include water-based, specialty formulations, and personal hygiene products that serve a wide array of needs, preferences, and lifestyles.

Central to the brand is a commitment to rigorous testing and the use of high-grade ingredients that meet stringent German manufacturing standards. Their products, easily identified by the iconic "yellow dot," are widely respected for durability, comfort, and efficacy. Pjur’s extensive range also includes specialty formulas with botanical ingredients like ginkgo and jojoba, designed to enhance sensation and provide added benefits for skin health.

Today, Pjur's offerings cater to a global clientele, ensuring reliability and premium quality that support intimate well-being and self-confidence. The brand's vision extends beyond products, fostering a more fulfilling intimate life through comfort, safety, and enjoyment.