Innocent Loverboy ("ILB", pronounced "I'll be" for the precious few willing to discuss his existence) is a London-based male blogger in his early 30s who thinks that, because he's a boy, knows what words mean and is actually quite nice when provoked, he's somehow able to write a sex blog.
This is his eleventh year; despite the fact that it hasn't worked since 2007, he still manages to smash his keys into some semblance of order. Blogging about things that (only) he thinks are sexy, things nobody (except him) thinks are funny, and his irregular attempts to have sex, some of which have even been successful, ILB continues to provide free content and soft porn reviews for the masses.
At some points, his blog has even veered dangerously close to being something you may actually wish to read.
In his spare time, he eats cake. He is, in fact, the King of Cake, so he considers this his duty.