Faux fur (pronounced fow fur) is a fur-like fabric made out of synthetic fibers. True to its name, faux Fur ("faux" is a French term that means "artificial") is a man-made version of animal fur developed in 1929 and made commercially available in the 1950s.
Due to its softness, faux fur offers a lot of benefits for bedroom toys. You'll regularly see it included in impact toys like paddles; common impact play materials like leather, wood, or acrylic can have a stinging, painful sensation when spanked on the skin. That isn't the case for faux fur; because of faux fur's plush softness, faux fur still handles the same but the resulting "spank" is much softer.
Some people also prefer faux fur toys because of the softer visuals. Brighter colors, like blue, pink, purple, and yellow may be unattainable by toys made of genuine leather or unpainted wood. Especially for people who prefer to stick to the softer, gentler aspects of BDSM, the visuals of bright, pastel colors toys may be part of the appeal of faux fur.