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A hair fetish is a sexual fixation that eroticizes hair. It typically centers around head hair, but can also involve facial hair, chest hair, armpit hair, and pubic hair. However, pubic hair fetishism is a specific form of the hair fetish.
Hair fetishists may become aroused by seeing certain hair styles, lengths, or colors. They may also derive pleasure from touching the hair and may derive pleasure from the act of washing and/or styling their partner's hair. In extreme cases, a hair fetishist may take pleasure in ingesting hair.