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An individual with a balloon fetish achieves sexual arousal and gratification from balloons. The fetish may involve blowing up balloons, popping them or lying on them. A balloon fetish may stem from an early balloon phobia, where fetishists come to associate the adrenaline rush of popping a balloon with a sexual response.
People with a balloon fetish call themselves looners. Some looners achieve sexual arousal or gratification by rubbing against, masturbating with, popping, blowing up or protecting balloons. Some looners even go as far as to replace intimate emotional relationships with other people with their balloons.