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Sex Toy Review: The Hitachi Magic Wand

Published: MARCH 5, 2013 | Updated: JULY 14, 2020
This is the Ol' Faithful of vibrators. It's loud, proud and oh-so-powerful.

The Product: Hitachi Magic Wand

The Verdict: Kinkly logoKinkly logoKinkly logoKinkly logoKinkly half logo (out of five)


The Toy

Once upon a time, when nary a new battery could be found, I decided to invest in a Hitachi Magic Wand. It's a classic, and one that discerning consumers have been raving about for years.The so-called Cadillac of vibrators, the Hitachi Magic Wand consists of a 12-inch handle featuring an on/off switch and speed selector, and a large bulbous end that vibrates. And man … does it vibrate! This is THE vibe for anyone looking for uncompromised intensity.

The HMW plugs in to a standard outlet and offers a variety of optional attachments to customize your experience. The exterior parts are plastic, the vibrating bulb also being distressed with a pattern similar to leather grain. Cleaning this vibe with a mild soap is fine - no special cleaners necessary.


The Highs

This is the most powerful vibrator I have ever had the pleasure of using. Hitachi offers a plethora of attachments for the wand, from protuberantly phallic to twisty spirals and fanciful nubs. Attachments are typically available in latex, vinyl or silicone. If the Hitachi attachments don't meet your needs, there are a few knock-off companies that make their own fun shapes to fit the Hitachi. Use with caution if your model came with a warranty - you won't want to void it.

The great thing about plug-in vibes is that they never run out of steam. Hitachi cautions not to use the Magic Wand for more than an hour at a time, lest the motor overheat. Honestly, with vibrations this intense, you'll burn out far before this baby does.

Hitachi Magic Wand massager vibrator


The Lows

There can be such a thing as too much power. For some people, the Magic Wand might just be too much. Because there are only two intensity levels, it may not offer enough adjustment for your needs. Also, with great power comes great, power-tool like noises - like the kind your roommate will hear in the next room. Think more than an electric razor, but not quite as noisy as crushing ice in a blender. The package I purchased came with one attachment, a long, blue appendage with the shape (and allure) of a magic marker. Yuck. It's advisable to look for one that includes an attachment that appeals to you. Also, plug-in vibes are not portable; outdoorsy types beware. (Check out some of the great, batter-powered options top sex reviewers recommend in Sex Toy Testers Share Their Top Picks for Valentine's Day.)

Alone Times

This is a great toy for when you've got the place to yourself. The handle is long enough to use in multiple positions or can be held between the thighs. If you're looking for specific clitoral, G-spot, or p-spot stimulation, plan to spend extra on attachments, which run between $10 and $20 each.

With a Friend

Ladies love the Magic Wand, but Hitachi does not make double-ended attachments, so girl-on-girl users will be taking turns. I know a few fellas who find the Hitachi intimidating for partnered play. This may be due to its size or the intensity of vibrations. That said, there's nothing in the functionality that makes it unsuitable for use by couples - or small groups. Hey, I'm not judging! Due to the size of the bulbous end though, even a large condom may not fit over it.

The Hitachi Magic Wand is the Ol' Faithful of vibrators. It's solidly made, intensely powerful and can be versatile with the addition of attachments. If you're ready to invest in serious vibrations, give the Magic Wand a whirl. I'm giving it 4.5 hearts out of five.

Photo for Wednesday Lee Friday
Wednesday Lee Friday

Wednesday Lee Friday is an eclectic writer of fact and fiction. She has worked as a reptile wrangler, phone sex operator, radio personality, concierge, editor, fast food manager, horror novelist, and she owns a soap shop. She prefers jobs that let her sleep during the day. Everybody knows all the best art and literature happen at night!

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