Sensate focus is a series of structured exercises conducted over time to encourage couples to focus on their senses. The participants take turns touching one another while paying attention to the sensations they are experiencing. Sex researchers Dr. William Masters and Virginia Johnson devised the exercises to help couples overcome a range of sexual problems, including premature ejaculation, impotence, and performance anxiety. However, these techniques can be added into the sexual repertoire of any couple looking to heighten their connection with their partner and add variety to their lovemaking.